Wise Potato Chips Unveils New Mascot: “The Wise Latina Woman”

PH2009052600981BERWICK, Pennsylvania – Wise Foods, Inc., the eastern U.S. snack food behemoth, announced today that Judge Sonia Sotomayor is replacing Wise’s iconic owl as the company’s potato chip mascot.  She will be known as “The Wise Latina Woman.”

Sotomayor’s job will entail traveling around the country promoting Wise Potato Chips. 

Wise Foods spokesman Noah Swayne said that the company thought about giving the mascot job to a white male, but Sotomayor convinced Wise that “The Wise Latina Woman” would make a better mascot. 

Swayne said Wise will “work with” Sotomayor’s schedule if she is confirmed to sit on the U.S. Supreme Court.  “Wise Foods realizes we might have to be a little flexible with [Sotomayor's] time if she becomes a Supreme Court Justice.  By the same token, we expect the court to understand that we have a business to run, and there will be times when we need her to travel.”

Jul 15